JoAn Risdon is an American marketing and branding consultant, and inspirational speaker.  She founded and is CEO of Smart Image Media, LLC., a marketing and brand strategy firm offering businesses an effective way to build their bottom line.  She also founded Absolute Graphics, Inc., a graphic design company.  With her experience in graphic design, marketing, and management, Smart Image Media is able to facilitate all phases of the branding process.  She helps identify critical touchpoints (where the customer and business engage) to help give the brand greater consistency and clarity with her integrated marketing approach.