Global Business, Am I My Brother’s Keeper– Ram Gidoomal
Introduction: Can you fight global poverty through fair trade?
Ram discovered six principles for success in kingdom business: social justice, respect for life, reconciliation, active compassion, stewardship, and empowerment. Leveraging these, he founded Traidcraft, a 35 year old venture that employs over 150 people and has annual revenues exceeding 20 million British pounds. All workers in all suppliers are paid fairly, with no extortion. Ram has also mobilized and trained over 50,000 young people in starting and running practical kingdom businesses.
“Ram discovered six principles for success in kingdom business: social justice, respect for life, reconciliation, active compassion, stewardship, and empowerment. Leveraging these, he founded Traidcraft,”
About the IdeaLeader: Ram Gidoomal is an entrepreneur who uses his business acumen to support organizations in local and global concerns. The chairman of Traidcraft, an organization that combats poverty through trade, Gidoomal also is on the Lausanne Movement International Board. He has written several books and engaged in politics in London.
